alfred

/Alfred Edmond Jr.

About Alfred Edmond Jr.

Alfred A. Edmond Jr. is co-founder, with Zara D. Green, of Grown Zone Relationship Education. He is best known as an award-winning business and personal finance journalist, editor, syndicated radio/podcast host and media executive with Black Enterprise. A frequent guest on national radio and television programs, Alfred is a widely recognized expert on personal finance, entrepreneurship, mentorship, leadership development and the practical application of faith in daily living. He is also an accomplished amateur bodybuilding and fitness competitor and member of several natural bodybuilding organizations. As a highly sought-after keynote speaker, Alfred evangelizes physical fitness, mental fitness, financial fitness and relationship fitness as foundational pillars of long-term wealth and success, at universities, industry conferences and business/corporate events across the country.

Why Are The Most Loving People Treated So Poorly In Relationships?

You attract what you are. This frequently shared piece of life and relationship advice is often difficult for people who repeatedly experience mistreatment in relationships to buy into. Based on their experiences, they have come to believe the following: The more kind, loyal and loving you are, the more attractive you become to those who are the opposite—mean, unfaithful, abusive and dishonest. RELATED: 3 Things Keeping You From The Healthy [...]

Grown Zone Book Shelf: The C-Word, Celibacy, My 28-Year Journey

A Grown woman is a healthy, whole, and content person, who chooses life alone over anything less than loving, loyal and respectful treatment in a relationship with another person. She sets a high standard based on self-love, and won’t consider anyone who does not rise to it.... In the meantime, she is focused on her own growth and personal development, not dictated to by a biological clock nor passing months [...]

Grown Zone Book Shelf: The 5 Phases of Dating

Dating has only one purpose if your goal is to one day establish a healthy, sustainable, loving relationship of H.E.R. (Honor, Esteem and Respect): That is to learn the truth of who people are, in order to determine who is safe for intimate access to your body, money, heart and home; who is not; and most importantly, to recognize and avoid the latter before they can do damage to you [...]

Buy Love, Get Trouble: The “Sexploitation” of Kevin Hart

Something to consider: The latest celebrity "sexploitation" scandal, this time involving globally famous and highly paid actor/comedian Kevin Hart (and his pregnant current wife/alleged former mistress, and a current "side chick" who apparently attempted to use a sex tape to extort money from him), is just the latest illustration of how our decisions in pursuit of sex and relationships often result in major financial and business as well as emotional [...]

Learn The Early Signs of Danger When Meeting Someone New

A big part of our work in the Grown Zone is to help you to recognize and protect yourself from potentially dangerous relationships before they happen, as a better alternative to suffering through and recovering from them after the fact, and taking real risks and losses along the way. Check out this post from StreetSmartWomen.com, a company that markets discreet, wearable safety devices for women, on the ways potentially dangerous people [...]

How The “Love of Your Life” Can Be The Death of Your Business

There’s the owner of a popular restaurant who is struggling with cash flow issues. He’s behind on payments to his suppliers and has maxed out his line of credit. Is the problem rising food prices? A sudden loss of customers to the new eatery across the street? Expensive upgrades necessary to satisfy health inspectors? None of the above. The restauranteur has been draining cash from operations to finance a relationship [...]

Grown Zone Book Shelf: True Love—How To Use Science To Understand Love

In the Grown Zone (and, specifically, in our book Loving In The Grown Zone), we provide fundamental decision-making principles to those in pursuit of healthy relationships of H.E.R. (honor, esteem and respect), also referred to as “Good Love.” The equivalent of such sustainable, loving relationships is called “True Love” by renowned neurologist Fred Nour, M.D., the author of a challenging and insightful new book, True Love: How To Use Science [...]

Is A Mindset of Limited Options Keeping You From The Relationship You Deserve?

To all my single sisters, question for you... Would you rather have a wealthy man who provides everything for you, ensures that you never want for anything, you travel regularly, and are able to pursue your dreams because he doesn't mind supporting them financially, but he admits and you are aware that he sleeps with other woman on occasion (with protection)? OR Would you rather be involved with a man [...]

My Story: The High Price of Foregoing Relationship Education

Would you invest, say, $10,000 on a program of relationship education to avoid more than $100,000 in expenses and other costs resulting from poor relationship choices? Today, that’s a no-brainer for me: Absolutely, I would. But that was not always the case. For most of my adult life, like most people, I was firmly committed to the follow-your-heart, learn-by-experience, anything-for-love approach to relationships. By my 40th birthday, the results of [...]

Esteemable Goals: Making New Year’s Resolutions That Matter to You

Each New Year, people commit (or recommit) to wishes, dreams and desires for their lives, also known as resolutions. Unfortunately, breaking resolutions is as much a tradition as making them. However, making and breaking promises, especially to yourself, is not Grown, because it is unhealthy; it diminishes your love and esteem for self. Your capacity to make and keep healthy commitments to yourself is a major sign of being truly [...]